I had the chance to hear Steve Carples, Synergistics Consulting, present at the Olsen Thielen / EBITDA Partners seminar on March 16, 2011.
Steve was presenting on the topic of Branding to the local Business Owners, Small Businesses and Consultants in attendance. The primary take-away I got from Steve's presentation was Branding is about "FOCUS", and the clear message was that Business (All Business) is about PEOPLE doing THINGS with STUFF. So find a way to clarity about what your business does, and Focus, Focus, Focus.
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I have only recently had a chance to work with Steve, as he is the newest member of EBITDA Partners, LLC, but he is helping our small group to Focus our Brand, our Message, and our Monthly Seminar Series. The impact Steve has had in the first quarter, well he suggested the first speaker of the year, Jack Uldrich. Steve has helped us to refine our EBITDA Partners message we were giving prior to the beginning of each meeting, and he is helping our team be more effective when we meet. In a few months we will also be relaunching the group blog for EBITDA Partners, something that has been missing. Steve is a welcome addition to our group and I look forward to more presentations by him and with him in the future.
Steve and I talked after the presentation, about "whether a brand could be usurped by a technology shift vs. a mis-step of its own making?" - The company I was thinking of was Kodak, whose brand was seriously eroded by the rapid shift to digital. I would add that Kodak was also impacted by attempting to Leverage its product equity at the time vs. the Add-To mentality exhibited by iconic brands that thrive as well as survive.
Olsen Thielen / EBITDA Partners Seminar Series (20110316). The Seminars are held once per month at the Olsen Thielen offices: 2675 Long Lake Road | St. Paul, MN 55113-1117
